My Workplace

Bose set to pump up the volume in Penang



Date: June 14, 2012



US-based audio equipment system manufacturer Bose Corporation will make the existing and future generation of the company’s top-selling products such as the Wave music system and Soundlink wireless mobile speakers at its new production facility in Batu Kawan, south Seberang Prai.


Bose vice-president (manufacturing and global supply chain) Bryan Fontaine (pic) said the Wave and Soundlink served respecti- vely the home theatre and the portable audio device market segments.


“Penang can expect the transfer of technology for these products into the state. We also planned to have production development capabilities at the Batu Kawan plant,” Fontaine said.


He spoke after Bose executive vice-president Herb Batchelder inked a sales and purchase agreement with Penang Development Corporation (PDC) general manager Datuk Rosli Jaafar for a 9.3ha (23 acre) site in Batu Kawan where the production facility will be located.


Penang Chief Minister Lim Guan Eng was present to witness the signing ceremony.


Declining to comment about the investment sum and employment headcount, Fontaine said the production facility would be ready for operations in mid-2013.


The Bose’s Batu Kawan plant will serve its customers in Australia, China, India, Japan, the UAE, and other ASEAN countries.


Headquartered in Massachusetts, Bose was founded by Dr Amar G. Bose, a professor of electrical engineering at the Massachusetts Institute of Technology (MIT).


His graduate research at MIT led to the development of new, patented technologies, and at MIT’s encouragement, he founded his own company based on those patents.


The company, which generates yearly US$2.5bil revenue and employing over 9,000 workers worldwide, has manufacturing facilities in the US, Mexico, and Ireland.